Build your business. Sell without limits.

One powerful platform to sell, manage your operations and grow your business — online, in-store and across borders.

Start selling Explore Selo

Explore Selo apps

Pick the tools you need. They all work together.

Not sure where to start? We'll help you pick the right apps.

Talk to our team

Sell where your customers are.

Built for the way business moves — in-store, online, on social, and everywhere your customers are.

Online Store

Bring your business online.

Launch a beautiful store in minutes. Showcase products, accept payments and manage every order from one place, whatever you sell.

  • Accept card, transfer and USSD payments
  • Orders sync with inventory and accounting automatically
  • Your own domain, mobile-ready from day one
Explore Online Store Talk to our team
Cart 3
FRESH EVERY DAY

Good food.
Delivered.

Shop groceries →
Fresh groceries at a market stall
Popular this weekView all
Fresh vegetables
Fresh ProduceFrom ₦3,500
Pantry groceries
Pantry PicksFrom ₦2,900
Assorted fruit
FruitsFrom ₦1,800
Bottled drinks
DrinksFrom ₦1,200
New order · just now Order #1042 · 6 items
₦24,800
Supported payments

Get paid at home and beyond borders.

  • 10 gateways
  • 4 global
  • 6 African
WorldwideGlobal
  • StripeCards, Apple Pay & Google Pay
  • PayPalWallet checkout in 200+ markets
  • Dodo PaymentsGlobal billing with tax handled
  • Offline PaymentsBank transfer, cash & pay on delivery
Local railsAfrica
  • PaystackNigeria, Ghana, Kenya & South Africa
  • FlutterwaveCards & mobile money across Africa
  • PaymobEgypt & North Africa
  • PayFastSouth Africa, EFT & cards
  • LigdiCashMobile money, West Africa
  • WaafiPayMobile wallets, East Africa
  • Connect any gateway from your dashboard
  • Use several at once, so every customer can pay their way
  • Secure checkout, run by each provider

Integrations & platforms

Everything connected.

Bring the tools and platforms your business already uses into Selo — so your store, orders, customers and operations move together.

Your business, one connected stack
SeloConnected

    Ecommerce channels

    Sell wherever your customers shop.

      Selo Intelligence / AI Reports

      Turn your business data into better decisions.

      AI-powered reports that bring sales, inventory, customers and profitability together, so you always know what changed and what to do next.

      • Live revenue tracking

        See sales, profit and margins across every location in real time.

      • AI-written insights

        Plain-language summaries that explain why your numbers moved.

      • Smart stock alerts

        Get warned before best-sellers run out, so you never lose a sale.

      Explore AI Reports Included on Growth plans and above
      Weekly revenue
      Live
      20 – 26 Sep · All locations
      ₦9.84M
      ↑ 12.8% vs last week
      Orders1,284
      Profit₦2.91M
      Margin29.6%

      Selo AI insight

      Generated just now

      Revenue is 12.8% higher this week, driven by Electronics. Returning customers are spending more per visit.

      • Growth
      • Loyalty
      • Electronics
      8 products near reorderRestock before Friday
      Pricing

      Save up to 8% on a yearly plan

      One connected platform for sales, people, finance and growth. Pay less when you choose annual billing.

      Selo Starter

      For businesses getting started with Selo.

      ₦2,500 per month
      Get started
      • Products20
      • Users2
      • Warehouses / shops1
      • CustomersUnlimited
      • DomainNot included

      Selo Pro

      For growing businesses with expanding needs.

      ₦7,500 per month
      Get started
      • Products200
      • Users3
      • Warehouses / shops1
      • CustomersUnlimited
      • DomainNot included

      Selo Premium

      Most popular

      For established businesses with broader operations.

      ₦25,000 per month
      Get started
      • Products1,000
      • Users5
      • Warehouses / shops1
      • CustomersUnlimited
      • DomainFree .com.ng

      Extended

      For larger operations that need more capability.

      ₦40,000 per month
      Get started
      • ProductsUnlimited
      • UsersUnlimited
      • Warehouses / shops3
      • CustomersUnlimited
      • DomainFree .com.ng

      Enterprise

      For complex organizations and growing teams.

      ₦65,000 per month
      Talk to sales
      • ProductsUnlimited
      • UsersUnlimited
      • Warehouses / shopsUnlimited
      • CustomersUnlimited
      • DomainFree .com.ng
      Try Selo free for 7 days. Explore every tool on your plan before you commit. No card required to start.
      Start your 7-day free trial
      Compare plans

      Find the right setup for your business

      Every Selo plan, feature by feature.

      Selo plan comparison
      Plans Prices in NGN, billed monthly Selo Starter ₦2,500/mo Get started Selo Pro ₦7,500/mo Get started Selo Premium ₦25,000/mo Get started Extended ₦40,000/mo Get started Enterprise ₦65,000/mo Talk to sales
      Plan limits
      Products202001,000UnlimitedUnlimited
      Users235UnlimitedUnlimited
      Warehouses / shops1113Unlimited
      CustomersUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
      Suppliers520UnlimitedUnlimitedUnlimited
      Domain nameNot includedNot includedFree .com.ngFree .com.ngFree .com.ng
      Point of SaleNot includedNot includedIncludedIncludedIncluded
      Online OrdersIncludedIncludedIncludedIncludedIncluded
      TransfersIncludedIncludedIncludedIncludedIncluded
      QuotationsIncludedIncludedIncludedIncludedIncluded
      CommissionsIncludedIncludedIncludedIncludedIncluded
      BookingsNot includedIncludedIncludedIncludedIncluded
      PromotionsIncludedIncludedIncludedIncludedIncluded

      Feature availability is based on the plan-by-plan selections in the Selo features comparison sheet. “Soon” marks integrations that are on the way.

      The company needed to complete a complex migration on a tight deadline to avoid millions of dollars in post-contract fees and fines.